Privacy Policy

1. Information we collect

Information you give us

• Order and account information: name, email address, phone number, shipping address, billing address, and account login credentials.
• Personalization content: the text, names, phone numbers, dates, and images you submit to be engraved or printed on a product, including photos of pets and, where you choose to include them, people.
• Pet profile information: pet name, photo, breed, description, and any medical, dietary, or handling notes you choose to add to a QR tag profile, along with the contact details you want displayed to someone who finds your pet.
• Communications: messages you send us by email, chat, or review, including any information you include in them.

Information collected automatically

When you visit our site or use our app, we and our service providers collect:

• device and browser type, operating system, and screen settings;
• IP address and approximate location derived from it;
• pages viewed, links clicked, referring website, and search terms used to reach us;
• session activity, including mouse movement, clicks, scrolling, and session recordings captured by Microsoft Clarity; and
• cookies, pixels, and similar technologies described in Section 4.

Session recording captures how you move through our pages so we can find and fix usability problems. We configure our analytics tools to mask form fields and text entry where the tool supports it, but please avoid typing sensitive information into fields where it is not requested.

Information from other sources

We receive information from Shopify, our payment processors, shipping carriers, marketplaces such as Amazon and Etsy where you may have ordered, and advertising and analytics platforms.

Payment information

We do not collect or store full payment card numbers. Payments are processed by third-party payment processors, who handle your card details directly under their own security standards and privacy policies. We receive limited details such as the payment method type, the last four digits, and whether the transaction succeeded.

2. QR tags and scan information

This section applies to PawFurEver QR tags and any related pet profile page.

If you are a pet parent using a QR tag: the contact information and pet details you choose to display on your pet profile are visible to anyone who scans that tag. Please include only what you are comfortable showing to a stranger who finds your pet. You control what is displayed and can update or hide it at any time in your account.

If you scanned a tag you found: when you scan a PawFurEver QR tag, we collect the date and time of the scan, your device and browser information, your IP address, and, if you choose to share it, the approximate location of your device. We use this to notify the pet's owner that their tag was scanned and to help them reach the person who found their pet. Location is taken from your device, not from the pet, and is only collected if you allow it.

We share scan information with the pet's registered owner so they can respond. We do not use scan information for advertising, and we do not sell it.

3. How we use information

We use personal information to:

• process, produce, and ship your order, and handle returns and refunds;
• create and maintain your account, and verify it using one-time passcodes sent by SMS or email;
• operate QR tag profiles, scan notifications, and related pet safety features;
• provide customer support and respond to your messages;
• send transactional messages about orders, shipments, and account activity;
• send marketing emails or texts where you have opted in;
• detect, investigate, and prevent fraud, abuse, and chargebacks;
• understand how our site is used, fix problems, and improve our products and service;
• measure and target advertising, where permitted; and
• comply with legal, tax, and accounting obligations.

4. Cookies and tracking technologies

We use the following categories:

• Essential cookies, set by Shopify, that keep your cart, session, and checkout working. The site does not function without these.
• Analytics and session replay, including Microsoft Clarity and Google Analytics, which show us how visitors navigate our pages and where they run into trouble.
• Advertising and conversion tracking, including the Meta Pixel and Google advertising tags, which measure the performance of our ads and allow you to be shown PawFurEver ads on other platforms.

You can control cookies through your browser settings, though blocking essential cookies will break checkout. You can also opt out of interest-based advertising through your Google Ads settings, your Meta ad preferences, and industry tools such as the Digital Advertising Alliance opt-out page.

We honor the Global Privacy Control (GPC) and similar browser-based opt-out signals as a request to stop targeted advertising for that browser.

5. How we share information

We share personal information with:

• Service providers who work on our behalf, including our ecommerce platform (Shopify), payment processors, production and fulfillment partners, shipping carriers (USPS and UPS), email and SMS providers (SendGrid and Twilio), customer support tools, review platforms, and cloud hosting.
• Analytics and advertising partners, including Microsoft, Google, and Meta, as described in Section 4.
• The registered owner of a QR tag, when that tag is scanned, as described in Section 2.
• Legal and safety recipients, when we are required to respond to a subpoena, court order, or other legal process, or where we believe disclosure is necessary to protect our rights, investigate fraud, or protect the safety of a person or animal.
• A successor, if PawFurEver is involved in a merger, acquisition, financing, or sale of assets. We will notify you if your information becomes subject to a different privacy policy.

We do not sell your personal information for money. Some state privacy laws define "sale" or "sharing" broadly enough to include the use of advertising cookies and pixels described in Section 4. You can opt out of that use at any time by emailing contact@pawfurever.com or by enabling Global Privacy Control in your browser.

We do not sell, share, or use sensitive personal information for targeted advertising.

6. Email and SMS communications

Transactional messages. We send order confirmations, shipping updates, account notices, and one-time passcodes. These are necessary to provide the service and are not marketing.

Marketing messages. We send marketing emails and texts only where you have opted in. Consent to receive marketing messages is not a condition of purchase.

You can unsubscribe from marketing email using the link in any marketing message. For text messages, reply STOP to opt out or HELP for help. Message and data rates may apply, and message frequency varies. Opting out of marketing does not stop transactional messages about orders you have placed.

7. Your privacy rights

Depending on where you live, you may have the right to:

• know what personal information we hold about you and request a copy;
• correct inaccurate personal information;
• delete personal information we hold about you;
• receive your information in a portable format;
• opt out of targeted advertising, sale or sharing of personal information, and profiling; and
• be free from discrimination for exercising any of these rights.

To make a request, email contact@pawfurever.com with the subject line "Privacy Request." We will verify your identity using information already associated with your account or orders, and respond within the time required by applicable law, generally 45 days.

An authorized agent may submit a request on your behalf with written proof of authorization.

Appeals. If we decline your request, you may appeal by replying to our decision with the word "Appeal." We will respond to your appeal within 60 days. If your appeal is denied, you may contact your state Attorney General's office. Maryland residents may contact the Maryland Office of the Attorney General, Consumer Protection Division.

Deleting your account or personal information may disable QR tag profiles, scan notifications, and other features that depend on that information.

8. Retention

We keep personal information for as long as needed to provide our services and for the periods required by tax, accounting, and legal obligations. Order records are generally retained for at least seven years. Pet profile and account information is retained while your account is active. Analytics and advertising data is retained according to each provider's own retention settings, typically shorter.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, and we rely on Shopify and our payment processors for payment security and PCI DSS compliance. No method of transmission or storage over the internet is completely secure, so we cannot promise absolute security. If you believe your account has been accessed without authorization, contact us at contact@pawfurever.com.

10. Children's privacy

Our site, products, and app are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.

If you submit a photo that includes a child, you confirm you are that child's parent or guardian, or that you have their parent or guardian's permission.

11. Visitors outside the United States

PawFurEver operates in the United States, and information we collect is stored and processed there. Privacy laws in the United States may differ from those in your country. If you use our site or buy from us from outside the United States, you understand your information will be transferred to and processed in the United States.

12. Changes to this policy

We may update this policy from time to time. We will change the "Last updated" date above, and for material changes we will provide a more prominent notice on our site.

13. Contact us

Ausindus LLC d/b/a PawFurEver PO Box 104, Elk Mills, Maryland 21920 Email: contact@pawfurever.com Website: pawfurever.com